South African based Bell Equipment has reportedly revealed that the company and John Deere have agreed to end the working relationship which sees Bell Equipment distribute Bell-branded but Deere-designed and manufactured products in certain markets in Southern Africa through its own network or via subdealers.

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Bell Equipment’s B60E

it will stop distributing Deere products from January 2023, but will keep providing aftermarket, technical and product support to its customers for a further ten years.

It has been that Bell Equipment will transition from an exclusive to a non-exclusive Deere dealer arrangement from March 2021.

Accoridng to an article on engineering news US-based John Deere – the world’s third largest construction OEM by sales figures – will sell its 31.4% stake in Bell to IA Bell and Company. John Deere first invested into Bell over 20 years ago.

Bell Equipment recently reported a R52 million (US$3.1 million) half-year loss for the six months to June with revenue falling 24%. However, Bell’s share price climbed by approximately 30% following the John Deere announcement.

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